We build AI for the people who negotiate. Because in a negotiation, the better data usually wins.

Sellopia gives sales and procurement teams dated, sourced market data, written briefs on what it means for their own contracts, and a place to practise the conversation before it happens.

Based in
Copenhagen, Denmark
Focus
Negotiation in sales and procurement
Products
MCP server and training (Free, Pro, Academy, Enterprise)

Why we started

We wanted to go deep on data: how it is used, and what AI can do when it meets a real human situation.

Few situations are as human, or as dependent on data, as a negotiation. Two people, one price, and whoever has the better numbers and the better preparation usually comes out ahead. So we started there: with sales and procurement, the market data behind every price, and the conversation it all leads to.

The founders

Portrait of Daniel Fraga

Daniel Fraga

Co-founder, product

Agentic and UX Lead at Worklinq. Before that, led product design for internal GenAI applications at Danske Bank, used by more than 22,000 people, and delivered conversational AI at Accenture for IKEA, Vodafone and SAGE.

Portrait of Luis Vieira

Luis Vieira

Co-founder, engineering

Software engineer with more than eight years across AI, real-time audio and full-stack systems. Has built the teams and roadmaps behind consumer and enterprise products, from audio to healthcare.

Give your AIthe record.

Free to start. Pro is €6.50 and Academy €27 per person a month, for one person or a team.